Design and Branch Transformation TRANSFORM
Users Experience Design

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Our UX designer concerned with the entire process of acquiring and integrating a product and solution including aspects of branding, design, usability, and function. It is a story that begins before the solution is even in the user's hands. Our UxD is based on the following two design principal.

1. Customer Centricity
It is imperative for the company to provide more customer-centric interactions and interfaces. Customer centricity allows banks or online service provider to engage with their existing customers as well as reach out to new customers effectively. Customer-centric solutions can provide engaging experiences delivering delight and in turn, increase wallet share and loyalty.

2. Maslow’s Framework
Applying Maslow’s hierarchy of needs for online services offers a potent & useful framework to articulate a compelling online service for the institution.

Design Phases
Take a phase-wise approach to implement UxD that will allow a scalable and future-proof design.

Phase 1 – Ideation Phase:

Novus UxD team will perform ‘Current State Analysis’ of existing propositions and create concept ideas by referring to competitive insights and latest UX trends. It will be followed by a workshop with customer stakeholders to define a strategic roadmap and business priorities. Strategy, Roadmap, Initial conceptualization - Workshop to prioritize and define requirements/expectations

Phase 2 – Key Journeys Design:
Once the design direction is finalized, Novus will work with business and technology teams for application to detail out all user journeys with required granularity to hand over designs to development teams. Detailed representation of the web design will be made in this phase. The final design should contain information architecture, navigation model, primary user journeys and user validations - Design work streams run in parallel with similar application e.g. Portal design can start in parallel with Mobile App.

Phase 3 – Final Delivery:
Final delivery will be in PSD, PNG or JPEG files of the designs. Each unique page shall be delivered to the product team for both web, Tablet and mobile app designs. Pages with similar information can be under one master design and following digital Assets.

Digital assets :

  • Style guide: the Detailed guide on Color Pallet, Fonts, and design templates
  • Preferred fonts for typography
  • Iconography: Five separate sizes for different screen pixel densities. Preferred SVGs for any icons used (or PNGs)
  • Label Chart: Description of each function label

Users Experience Design

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Our UX designer concerned with the entire process of acquiring and integrating a product and solution including aspects of branding, design, usability, and function. It is a story that begins before the solution is even in the user's hands. Our UxD is based on the following two design principal.

1. Customer Centricity
It is imperative for the company to provide more customer-centric interactions and interfaces. Customer centricity allows banks or online service provider to engage with their existing customers as well as reach out to new customers effectively. Customer-centric solutions can provide engaging experiences delivering delight and in turn, increase wallet share and loyalty.

2. Maslow’s Framework
Applying Maslow’s hierarchy of needs for online services offers a potent & useful framework to articulate a compelling online service for the institution.

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Design Phases
Take a phase-wise approach to implement UxD that will allow a scalable and future-proof design.

Ideation Phase:

Novus UxD team will perform ‘Current State Analysis’ of existing propositions and create concept ideas by referring to competitive insights and latest UX trends. It will be followed by a workshop with customer stakeholders to define a strategic roadmap and business priorities. Strategy, Roadmap, Initial conceptualization - Workshop to prioritize and define requirements/expectations

Key Journeys Design Phase:
Once the design direction is finalized, Novus will work with business and technology teams for application to detail out all user journeys with required granularity to hand over designs to development teams. Detailed representation of the web design will be made in this phase. The final design should contain information architecture, navigation model, primary user journeys and user validations - Design work streams run in parallel with similar application e.g. Portal design can start in parallel with Mobile App.

Delivery Phase:
Final delivery will be in PSD, PNG or JPEG files of the designs. Each unique page shall be delivered to the product team for both web, Tablet and mobile app designs. Pages with similar information can be under one master design and following digital Assets.

Digital assets :

  • Style guide: the Detailed guide on Color Pallet, Fonts, and design templates
  • Preferred fonts for typography
  • Iconography: Five separate sizes for different screen pixel densities. Preferred SVGs for any icons used (or PNGs)
  • Label Chart: Description of each function label