It’s the reshaping of services, processes and forms in a branch environment to achieve maximum staff efficiency and reduce operations cost, while boosting customer experience through simpler and more intuitive customer journeys. IT IS NOT simply redesigning the branch and equipping it with nicer furniture and newer technology! Our branch transformation approach Prioritizing new customer experiences and satisfaction while not losing sight of operational costs and business targets Introducing pragmatic innovation that simplifies the life of both employees and end-customers Applying human centric design elements that make the new customer journeys intuitive and easy to adopt